MKT 607 Marketing Management GCU
MKT 607 Full Course Discussions GCU
MKT 607 Topic 1 DQ 1
Product strategy, as part of the marketing mix, should be driven by consumer needs. Consumers make purchase decisions based on perceived benefits. Sometimes translating desired benefits to product design, features, and overall product strategy can be challenging for marketers. Define the word “product” as it relates to business, specifically marketing. Discuss specific real-world examples of products that have been successful and products that have been unsuccessful. Cite your examples.
MKT 607 Topic 1 DQ 2
In the world of marketing, two specific environments exist: business-to-business (B2B) and business-to-consumer (B2C). What are the two primary differences in these environments? Give an example of a company engaged in each environment and describe the primary product being marketed in each. What is the environment of the marketing simulation in which you are participating?
MKT 607 Topic 2 DQ 1
Research various codes of ethics in marketing research. Explain how the codes of ethics support conscious capitalism. Why might someone prioritize ethics in services marketing?
MKT 607 Topic 2 DQ 2
Define the characteristics of a vulnerable consumer. Considering ethics, should there be greater government regulation with respect to selling to vulnerable consumers? Within the context of a Christian worldview, why should businesses consider the methods of marketing to vulnerable consumers? Be sure to support your responses with evidence from the readings or additional references.
MKT 607 Topic 3 DQ 1
Define relationship marketing and how it might fit into the mission or vision for any given product in the overall organizational plan? How can the marketing mix elements of branding and advertising use relationship marketing to increase customer satisfaction with a brand?
MKT 607 Topic 3 DQ 2
What is a store brand and why do many of them imitate national brand packaging? Consider the effects social, marketing, situational, and psychological influences on consumer decision making. Is it ethical for a store brand to imitate the packaging of a national brand?
MKT 607 Topic 4 DQ 1
A number of factors contribute to the pricing strategies for a product. Considering the segments in the simulation, what pricing strategy would be most effective considering both the market’s needs and the product life cycle? As the product moves through the life cycle, how should the pricing strategy change?
MKT 607 Topic 4 DQ 2
Define brand positioning. Explain the reason for positioning and repositioning products. Choose a product with which you are familiar, preferably one in your industry, and explain how it might be repositioned. Indicate its current position in the market, a desired position, and how you would manage the repositioning effort.
MKT 607 Topic 5 DQ 1
The Conscious Capitalism simulation involves business-to-business (B2B) marketing of computer products. Social media is often considered for business-to-consumer (B2C) marketing. Does social media marketing work in the B2B marketplace? Considering the assigned articles, how does social media compare to other channels for B2B marketing? Summarize a conclusion from an assigned article and add your own interpretation of social media for B2B. Provide at least two specific examples of how might you use social media marketing in the Conscious Capitalism simulation to build relationships with business buyers. Defend your choices.
MKT 607 Topic 5 DQ 2
Relevance has always been the challenge of the advertising industry. Summarize Kristi Roger’s assessment of the advertising industry in her Ted Talk. Considering her hypothesis and results, what are some implications for marketing managers as they seek to improve the ROI of marketing expenditures on all forms of marketing communications? How could these ideas affect your decisions within the Conscious Capitalism simulation or your future endeavors?
MKT 607 Topic 6 DQ 1
Using the resources on multichannel distribution, summarize the benefits and challenges of using more than one channel, specifically direct, indirect, and multichannel. What is channel conflict? How can marketers use two or more channels and minimize the potential of channel conflict?
MKT 607 Topic 6 DQ 2
What are the various types and functions of marketing intermediaries? Which are more important for large business and why? Which are more important for the small business and why? How could additional marketing channel options in the simulation help you better serve your target market?
MKT 607 Topic 7 DQ 1
What global marketing opportunities and challenges would you face if the simulation were based on a real-world international situation? Discuss the difference in the experience you would have without the assumptions built into the simulation (e.g., no cultural barriers, language, currency, tariffs, mode of entry challenges).
MKT 607 Topic 7 DQ 2
Using the resources describing conscious capitalism and fair trade, how does fair trade support the philosophy and practices of conscious capitalism? What are the challenges to implementation of fair trade in the developing world?
MKT 607 Topic 8 DQ 1
Southwest Airlines and Whole Foods are businesses that practice conscious capitalism. Conduct research on either company. Identify, summarize, and defend three characteristics of either company that are consistent with conscious capitalism ideals.
MKT 607 Topic 8 DQ 2
Assume that you are a marketing manager charged with developing and leading a market entry into a country with a large power distance index (PDI). What are three major concerns from a marketing viewpoint that you would need to address? Explain.
MKT 607 Full Course Assignments GCU
MKT 607 Topic 2 CLC Conscious Capitalism: Quarter 1 Decisions
This is a Collaborative Learning Community (CLC) assignment.
Your instructor will provide the information needed to enter the Conscious Capitalism simulation and participate with your CLC group.
Note: Nothing regarding the simulation is required to be submitted in LoudCloud during this topic, but you should be working within the simulation as a group. All work will be completed in the Conscious Capitalism simulation location.
You are not required to submit this assignment to LopesWrite.
During the first quarter of operations, you and your team will set up the company, identify components within the marketing research process, assign responsibilities to team members, and make strategic decisions necessary to start business operations. Decisions are due and must be submitted no later than the date and time posted in the Conscious Capitalism simulation.
MKT 607 Topic 2 Marketing Article Review
The purpose of this assignment is to critique a peer-reviewed article regarding consumer behavior. During this assignment, assume the role of a peer reviewer who is reviewing the article for a journal. Select an article from a peer-reviewed journal within the scope of consumer behavior (e.g., global marketing, services, pricing). Begin your research by using the GCU Library or an electronic database search. The article must be published within the last 5 years. Write an article review of 750-1,000 words that addresses the following:
- A general overview of the article. Include an opening paragraph stating the full APA formatted reference for the article you chose. Give a brief overview of the following: thesis of the article, hypothesis, research design methods, conclusions, and recommendations.
- Relationship to course. How does this article relate to the knowledge within this course? How does it relate to the textbook?
- A critical analysis. Did the process make sense? Was enough information given to determine if results were valid? Were the statistics clear and did they support the results? Were the results generalizable to a wider population than the sample subjects?
- A value assessment. Based on the conclusions, what value exists in the article for a future manager in the real world?
Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
You are required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical Support articles for assistance.
MKT 607 Topic 3 CLC Conscious Capitalism: Quarter 2 Decisions
This is a Collaborative Learning Community (CLC) assignment.
Continue working in your CLC group and simulation.
Note: Nothing regarding the simulation is required to be submitted in LoudCloud during this topic, but you should be working within the simulation as a group. All work will be completed in the Conscious Capitalism simulation location.
You are not required to submit this assignment to LopesWrite.
During Quarter 2, you and your team will be testing market brands, prices, ad copy, media campaigns, sales staffing, and compensation package. In addition, your team will study the market’s response and investigate competitive tactics and the firm’s own operational and financial performance. During this quarter, you and your team will need to make adjustments in strategy as needed. Decisions are due and must be submitted no later than the date and time posted in the Conscious Capitalism simulation.
MKT 607 Topic 4 CLC Conscious Capitalism: Quarter 3 Decisions
This is a Collaborative Learning Community (CLC) assignment.
Note: Nothing regarding the simulation is required to be submitted in LoudCloud during this topic, but you should be working within the simulation as a group. All work will be completed in the Conscious Capitalism simulation location.
You are not required to submit this assignment to LopesWrite.
During Quarter 3, you and your team will test market brands, prices, ad copy, media campaigns, sales staffing, and compensation package. You will study the market’s response, competitive tactics, and the firm’s own operational and financial performance and make adjustments in strategy as needed. Decisions are due and must be submitted no later than the date and time posted in the Conscious Capitalism simulation.
MKT 607 Topic 5 CLC Conscious Capitalism: Marketing Plan and Quarter 4 Decisions
This is a Collaborative Learning Community (CLC) assignment.
During Quarter 4, you and your team will present a marketing plan that will qualify you for funding from venture capitalists. Follow the instructions in the Conscious Capitalism simulation and the guidance of your instructors when preparing and presenting the plan. In addition, you are to complete the Quarter 4 decisions in the Conscious Capitalism simulation and submit the decisions by the deadline shown in the simulation.
Submit the marketing plan in LoudCloud.
The marketing plan must be written to the parent company board of directors in the simulation. The marketing plan is to be written in formal business language as an executive summary and will include the following:
- A financial and market performance report to date.
- Strengths, weakness, opportunities, and threats (SWOT) of customers, competition, company strengths and weaknesses, and major threats and opportunities for the upcoming year.
Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
You are required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical Support articles for assistance.
MKT 607 Topic 6 CLC Conscious Capitalism: Quarter 5 Decisions
This is a Collaborative Learning Community (CLC) assignment.
During Quarter 5, you and your team are to undertake an international rollout campaign based upon the business plan. Within the quarter, adjust your strategy to market opinion, competitive tactics, and operational and financial performance. Also consider any unexpected economic developments that might occur. Decisions are due and must be submitted no later than the date and time posted in the Conscious Capitalism simulation.
Note: Nothing regarding the simulation is required to be submitted in LoudCloud during this topic, but you should be working within the simulation as a group. All work will be completed in the Conscious Capitalism simulation location.
You are not required to submit this assignment to LopesWrite.
MKT 607 Topic 6 Benchmark Digital Business Plan
This part of the Conscious Capitalism simulation assignment is individual. You will work with your team members and determine an appropriate digital marketing plan to include in your Benchmark – Digital Business Plan assignment.
In Topic 5, your team developed a business plan to support your marketing division and justify an additional capital investment from corporate headquarters to move forward. Digital marketing is a critical part of marketing strategies today because of the prevalence of social media and other web-based technologies, online media outlets, and mobile Internet and applications.
Based on the current position of your new division in the simulation and your goals for coming quarters, analyze market consumer data, competitive data, and real-world digital marketing options to develop a summarized digital marketing plan for your division that benefits growth and considers competition. In 500-750 words, address the following:
- Digital marketing strategies for your division: Discuss the decision to shift all or a portion of your division’s promotional budget in the simulation to digital marketing. Discuss the digital marketing strategies that will be used to promote organizational growth. Consider factors including B2B verses B2C considerations in digital media, target market coverage, exposure, analytics, and costs.
- Digital media impact: How would the addition of digital media options influence your division’s overall promotional plan? Consider the five elements of the promotion mix.
- Digital media types and options: Include examples of specific social media platforms, blogs, websites, applications, etc., and a justification for each based on your division’s goals. Use real-world data by researching the outlets/platforms, reviewing media kits when available, and citing available sources on exposure, targeting options, etc.
- Monitor digital media: How will you monitor effectiveness and adjust your strategy based on your division’s goals?
You are required to include both academic and professional references (e.g., data on analytics, platform use data) to justify your plan.
Submit your individual report in LoudCloud, and then post your report to your CLC group forum for your group to review. Review the reports of the rest of your team and, as a group, discuss your individual plans to create the final digital marketing section to be included in your group’s Final Report due in Topic 8.
Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
You are required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical Support articles for assistance.
Benchmark Information
This benchmark assignment assesses the following programmatic competencies:
MBA Core Benchmarked Competencies: 1.2 Leverage digital marketing strategies to promote organizational growth and 2.4 Analyze markets and consumer data to inform marketing strategy.
MBAMSN Benchmarked Competencies: 7.2 Leverage digital marketing strategies to promote organizational growth and 8.4 Analyze markets and consumer data to inform marketing strategy.
MKT 607 Topic 7 CLC Conscious Capitalism: Quarter 6 Cumulative Balanced Scorecard
This is a Collaborative Learning Community (CLC) assignment.
During Quarter 6, you and your team will monitor, improve, and execute business ideas. Within this quarter, you will study industry news, human resources, SWOT analyses, and more. Decisions are due and must be submitted no later than the date and time posted in the Conscious Capitalism simulation.
Although the points for this assignment will come through the work completed in the simulation, LoudCloud requires a document submission for grade population. Please submit a blank word document with your name as the title for your LoudCloud submission. The points for this assignment will be assessed through the simulation.
You are not required to submit this assignment to LopesWrite.
MKT 607 Topic 7 Peer Review
Complete “MKT-607 Peer Review” form on the overall group experience. It is important to provide feedback that assists the instructor in identifying the roles and performances of all team members. This assignment is only to be viewed by the instructor.
APA style is not required, but solid academic writing?is expected.
You are not required to submit this assignment to LopesWrite.
MKT 607 Topic 8 CLC Conscious Capitalism: Final Report to the Board
This is a Collaborative Learning Community (CLC) assignment.
Your team will create the final report to the board (1,000-1,250 words), which will be a written summary of performance. The report to the executive board should include the following components:
- Review your financial and market performance during the second year. Highlight the key features of the business plan presented to the venture capitalists: brand strategy, pricing strategy, advertising strategy, and sales channel.
- Assess your business strategy and performance during the second year.
- Explain actions taken in regard to the marketing plan.
- Discuss departures from the marketing plan, justification, and outcome.
- Review significant events that affected the company or market.
- Assess your current situation in the market, considering your firm’s strengths and weaknesses.
- Summarize how you have prepared your firm to overcome obstacles and compete in the future.
- What were the lessons learned and recommendations?
Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
You are required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical Support articles for assistance.
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