MKT 450 Topic 8 Discussions GCU
MKT 450 Topic 8 DQ 1
Review the “Global Environment for Marketing” study material. In your own words, explain the concept of globalization as it relates to marketing. Describe two benefits of globalization for an organization focused on both local and global growth. Support your ideas by citing the study materials. In replies to peers, provide feedback on the benefits they provided and include additional benefits that have not already been discussed.
MKT 450 Topic 8 DQ 2
Discuss the role that resources, organizational communications, and training play in the support and successful implementation of a marketing plan. Cite the study materials to support your ideas. In replies to peers, discuss whether you agree or disagree with their assessment and explain why by citing study materials.