MKT 450 Topic 4 Discussions GCU

Provide two reasons why the evaluation and control of the communication process are important for successful marketing. Provide an example to illustrate your ideas. In replies to peers, discuss whether you agree or disagree and explain why.

Review the “Codes of Conduct: AMA Statement of Ethics,” “Legal and Ethical Behavior in Marketing,” and “Social Responsibility and Conscious Capitalism” study materials. Discuss the role of ethics in marketing communication, including whether you think companies that implement the principles of conscious capitalism are viewed as more ethical than their competitors. Support your opinions with specific industry examples and by citing study materials and your own outside research. Support or debate the opinions presented by peers and justify your responses.