MKT 450 Topic 3 Discussions GCU
MKT 450 Topic 3 DQ 1
In your own words, explain opportunity analysis and discuss why it is important to strategic marketing. In replies to peers, explain whether you agree or disagree with their analysis and justify your response using the study materials.
MKT 450 Topic 3 DQ 2
Explain the necessary requirements for effective market segmentation, including the criteria that should be used when determining which segments a business should pursue. Discuss the benefits of market segmentation and provide two examples to illustrate your ideas. In replies to peers, provide additional examples that support the ideas that were presented.