MKT 450 Topic 2 Discussions GCU

Review the “Consumer Purchasing Decisions” study material. Develop a decision tree of how you would select your next wireless telephone provider. Post the decision tree and explain it. In replies to peers, analyze your classmates’ decision trees and suggest alternative decision paths.

Discuss the role assumptions play in the decision-making process, and explain where information for developing assumptions originates. Explain what can happen if information is inaccurate and provide an example that illustrates your ideas. In replies to peers, agree or disagree with their thoughts and justify your response.