MKT 450 Topic 1 Discussions GCU

Explain why it is important for an organization to formulate a product marketing strategy that includes cash flow and income projections. Discuss potential issues that a business can encounter if the marketing team has not adequately researched and constructed marketing strategies. Provide an example to illustrate your ideas. In replies to peers, discuss whether you agree or disagree with the ideas presented.

As a strategic marketing manager, discuss why it is important to define the organizations’ business, mission, and goals. Provide two examples of specific issues that could be encountered if one fails to define these prior to developing marketing strategies. Include a relevant real-world example to support your ideas. In replies to peers, provide additional examples to support the ideas that have been presented.