MKT 245 Grand Canyon Entire Course
MKT 245 Grand Canyon Week 1 Discussion 1
Identify and describe 3 or more distinct market segments within a specific industry, such as aerospace or automobile manufacturing. What differences are apparent? Why would this matter to a marketer?
MKT 245 Grand Canyon Week 1 Discussion 2
Identify and describe a potential ethical dilemma that a marketer might face when segmenting a market. How might this concern be appropriately addressed given the need to satisfy often conflicting stakeholders?
MKT 245 Grand Canyon Week 2 Discussion 1
What are the 5 stages of the consumer buying decision process? How can you use this information to your advantage as a marketer?
MKT 245 Grand Canyon Week 2 Discussion 2
Review the motives of human behavior. Which 3 affect you most and why? How do marketers use this information?
MKT 245 Grand Canyon Week 3 Discussion 1
What is the difference between primary and secondary market data? What are the advantages and disadvantages of each?
MKT 245 Grand Canyon Week 3 Discussion 2
What are 3 brands of the same product (e.g., breakfast cereal) that are positioned differently? How are they differentiated?
MKT 245 Grand Canyon Week 4 Discussion 1
Describe the five characteristics of a good brand. Provide examples of brands that meet as many of these criteria as possible.
MKT 245 Grand Canyon Week 4 Discussion 2
How do the pricing strategies for corporations differ from nonprofit organizations (NPOs)? Provide examples.
MKT 245 Grand Canyon Week 5 Discussion 1
What product or service have you recently encountered that would be particularly suited for multi-channel or interactive marketing? Why? What are the benefits of multiple marketing channels? Are there any disadvantages? Explain.
MKT 245 Grand Canyon Week 5 Discussion 2
What are the characteristics of marketing channels? What 3 factors should be considered when designing one? Describe an organization’s (that is familiar to you) marketing channel.
MKT 245 Grand Canyon Week 6 Discussion 1
What factors influence choice of media? What media would you choose to market a new line of cosmetics for women, and why? How would your choice change if it were a cosmetic line for men?
MKT 245 Grand Canyon Week 6 Discussion 2
Define and describe the elements and potential benefits of integrated marketing communication (IMC), using a product of your choice to illustrate the use of IMC. What are the advantages and disadvantages of using a humorous appeal in advertising insurance versus a fear appeal? Provide examples of each.
MKT 245 Grand Canyon Week 7 Discussion 1
“The social responsibility of business is to increase its profits.” So said Milton Friedman in a famous 1970 missive in The New York Times. How do you respond to this statement? Do you support or refute this notion? Explain.
MKT 245 Grand Canyon Week 7 Discussion 2
Describe an example of societal marketing from your experience and/or research and evaluate whether or not it was/is effective, and why? Name the organization. Was the effort consistent with the mission of the organization?
MKT 245 Grand Canyon Week 1 Assignment 1
Marketing Analysis Research Report: Product Selection and List of Sources
Identify a product that will be the focus of your research. The product might be one of personal interest (e.g., computers/electronics, cell phones, cars, food services, home health care) or concern (e.g., blood diamonds, tobacco).
In a Word document, briefly describe the consumer appeal and environmental factors that you think might influence the market for this product.
Also, propose how this product could have implications for ethical, social responsibility, or global issues in the market.
Refer to “Research Report Outline” for a list of possible ethical and social responsibility issues in marketing. With instructor approval, you may also choose an issue that is not on the list.
Do some preliminary research (on the Internet and/or in the GCU Library) to ascertain if source information on the product (and/or industry) is available. Avoid choosing a product for which data is difficult to find.
Find a minimum of three sources that you think will provide sufficient information for your analysis and make a list for instructor approval.
Submit the assignment for instructor approval by the end of Module 1.
Instructor must approve product selection and sources and will advise the student by the third day of Module 2.
You are not required to submit this assignment to Turnitin, unless otherwise directed by your instructor. If so directed, refer to the Student Success Center for directions. Only Word documents can be submitted to Turnitin.
MKT 245 Grand Canyon Week 4 Assignment
Marketing Analysis Research Report: Rough Draft
Begin working on the rough draft of your Marketing Analysis Research Report.
Create your rough draft including all of the following:
1- Executive Summary
2- Marketing Mix
3- Environmental Scan
4- Marketing Segmentation
5- Ethical Issue
6- Social Responsibility Issue
7- Global Marketing and the Internet
You are required to submit this assignment to Turnitin. Refer to the directions in the Student Success Center. Only Word documents can be submitted to Turnitin.
MKT 245 Grand Canyon Week 5 Assignment
Marketing Analysis Research Report: Peer Review
You have submitted the assignment to the instructor for feedback in Module 4, now you will also submit the assignment to the CLC forum for peer-review feedback, this will not incorporate your instructor’s feedback; instructor feedback will be used for your final draft.
Each member of the CLC will review one other member’s rough draft using “Peer Review Guidelines.” Attach a copy of your rough draft to the CLC forum using the following naming convention: “Lastname.Firstname_RoughDraft.”
Attach a copy of the Peer Review Guidelines (with writer’s comments) document using the following naming convention: “Lastname.Firstname_PeerReview.” Important: Use the writer’s name (i.e., yourname) when naming both files. Do not use the name of the peer reviewer.
You are not required to submit this assignment to Turnitin, unless otherwise directed by your instructor. If so directed, refer to the Student Success Center for directions. Only Word documents can be submitted to Turnitin
Peer Review Guidelines
What is Peer Review?
The greatest advantage for using peer review is the reciprocal benefit to both the reader and the writer. Obviously, having someone else review your material or focus on specific aspects of your writing will result in feedback that can help you improve your paper. Additionally, the reviewer benefits in two particular ways: First, the peer reviewer is able to see alternative ways of presenting the same material and learn new writing techniques, especially if the reviewer and writer are students submitting assignments for the same course. Second, the act of constructively reviewing another’s piece of writing–with the intention of providing specific feedback–allows the reviewer to see their own writing in a new and critical way. Both of these advantages for the reviewer can help improve their own writing development.
Responsibilities of the Writer
As a writer, you should view this feedback as an opportunity to get constructive feedback from someone else. However, ultimately it is your piece of writing, so you must decide whether or not to make the changes suggested by the reviewer. Above all, you should be positive and open to accept the critical feedback of others, since the purpose is to help you improve your writing. Do not see the feedback as an attack on you but as an opportunity for learning how to make your writing better.
Responsibilities of the Reviewer
As a reviewer, it is important to remember that you have been invited to help another person by giving feedback about their work. Writers can feel vulnerable during this process so be respectful and professional, but honest, in your feedback. It’s a good rule of thumb to follow these five rules when reviewing another person’s paper:
- Read the paper once without comments so that you get a feel for the whole piece.
- Provide a focused summary of feedback that uses a rubric or a checklist to support your narrative comments.
- Target big ideas or broad skills that will have a significant impact across the entire piece. For example, recommending that they reorganize certain parts so that the flow of ideas are smoother and more coherent is better than talking about the proper use of commas.
- Use constructive criticism with sensitivity to the writer’s feelings by providing specific feedback about how to improve the piece, such as, “I liked this part and was wondering more about the context. Can you relate support of breast cancer awareness to the company’s mission or target market? How does the cause (breast cancer awareness) fit in with the company and what it is selling? How is this cause related to a social responsibility issue?
- Be sure to identify what’s “good” in the paper as well as by being positive about the things the writer is doing right. Reinforce their efforts and those skills that make the piece effective. Think of the ”sandwich approach,” i.e., start with mentioning something good about their writing, discuss some areas for improvement, and then finish up with some suggestions for solving the weaknesses.
Instructions for the Writer
1) Please fill out the “Writer’s Comments” section below.
2) Attach a copy of your rough draft to the CLC forum using the following naming convention: Lastname.Firstname_RoughDraft.
3) Attach a copy of this document (with the writer’s comments below), using the following naming convention: Lastname.Firstname_PeerReview.
4) Submit both the rough draft and Peer Review Guidelines document to the CLC forum by the end of Module 3.
5) Important: Use the writer’s name, i.e. yourname when naming both files. Don’t use the name of the peer reviewer.
Writer’s Comments to the Peer Reviewer
What is my purpose and who is my audience for this piece of writing?
What is the central theme or main point I want to make as a result of this piece of writing?
In what specific areas would I like feedback about my writing?
Instructions for the Reviewer
Use the following checklist to focus your comments.
This checklist contains the same criteria in the rubric that the instructor will use to grade the reports (the rubric is located at the assignment drop box). Using this checklist provides a set of criteria to guide your thinking, and will help you provide better feedback that is tailored to the specific piece of writing. The checklist will also help you avoid giving overly generic or unfocused suggestions.
Peer Reviewer’s Name:
|Criteria||Yes||Still a Work in Progress||Comments|
Executive summary is comprehensive, accurate, and clearly provides purpose and facts. Research is adequate, current, and relevant, and addresses all of the issues stated in the assignment criteria.
Paper provides a clear and comprehensive statement of the purpose/problem/background.
Paper offers a comprehensive summary of the product, price, promotion, and place of the chosen product.
Paper offers a comprehensive summary of the social, economic, technological, competitive, and regulatory/political/legal forces and trends of the product/industry.
Demographics and/or psychographics are clearly presented, and a comprehensive description of consumers is included.
Pros and cons of an ethical issue are clearly identified and fully supported.
|Social Responsibility Issue
A position, for or against, a social responsibility issue is clearly identified and fully supported.
|Global Marketing and the Internet
A clear, comprehensive, and compelling discussion of the use of the Internet in global marketing is present.
There are at least three references plus the textbook reference. References are appropriate, reliable and correctly cited.
Recommendation is clear, comprehensive and compelling.
Please fill out the “Reviewer’s Comments” section below before returning this word document along with the rough draft for your peer. Then attach this document and the rough draft back to the CLC forum.
What is your general impression of the writer’s effectiveness, given their purpose, the audience, and the central point they wanted to make as explained above? What did the writer do well in this piece of writing?
MKT 245 Grand Canyon Week 7 Assignment