ECN 601 Grand Canyon Week 3 Complete Work (June 2016)
ECN 601 Grand Canyon Week 3 Discussion 1 (June 2016)
What market structure best describes the structure under which your organization operates? Identify one challenge and one opportunity that arise from this and how the firm might use these for strategic advantage.
ECN 601 Grand Canyon Week 3 Discussion 2 (June 2016)
According to Coase’s theory of the firm, why do firms exist? How do firms contribute to the efficiency of the market economy in ways that ‘networks of independent contractors’ do not? How are the boundaries of the firm best established?
ECN 601 Grand Canyon Week 3 Assignment (June 2016)
Read “American Airlines,” located in Chapter 24 of the textbook, Managerial Economics: A Problem Solving Approach. American Airlines announced a new pricing strategy that they believed would address concerns and benefit the company. Conduct further research on American Airlines’ value pricing. Analyze American Airline’s structure and decision to implement value pricing and discuss the following (750-1,000 words):
1- Discuss the decision behind American Airlines developing and implementing value pricing to gain more market shares.
2- Evaluate the impact competitors and additional economic factors had on the results of the value pricing strategy. What factors contributed to the advantages and disadvantages of this new pricing strategy.
3- Provide alternative recommendations to the value pricing strategy that would result in a different outcome when implementing the strategy.
Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
You are required to submit this assignment to Turnitin. Please refer to the directions in the Student Success Center.